embedded media clip

[Robin Guest]

Having problems downloading an embedded audio clip from  this page:
http://www.bbc.co.uk/programmes/p00nz3dx

I've tried get_iplayer
--url="http://www.bbc.co.uk/programmes/p00nz3dx" and get_iplayer
--type=radio --url="http://www.bbc.co.uk/programmes/p00nz3dx" and
get_iplayer --type=all
--url="http://www.bbc.co.uk/programmes/p00nz3dx"

Can anyone help me with the correct command form to download this,
please? Thanks.